The importance of broadening science communication

Though well-equipped with scientific training and expertise, scientists need to be aware of the resources available to help them share their work with a public audience, learns Aliyah Weinstein.

Recently, more and more emphasis has been put on scientists to communicate their research to public audiences. National scientific organizations such as the American Society for Biochemistry and Molecular Biology and the American Society for Cell Biology encourage their members to reach beyond the bench, and many blogs help scientists describe their research to wider audiences. At the University of Pittsburgh, where I’m working on my PhD, graduate student and postdoc organizations on campus share their excitement about science with the public through partnerships with local museums and school districts.

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Uncertain Airspace: Changing career paths is disorienting and exhilarating

Pursuing a new career makes PhD student Jonathan Wosen feel like a baby goose—and he loves it.

Sometimes I ask people, “if you weren’t studying biology, what would you do?”

At first, they’re taken aback, and I don’t blame them. PhD students are self-selected for a certain kind of persistent, focused thinking; that’s what it takes to become the world’s leading expert on your thesis project. We are as deeply immersed in our work as a fish in water. That makes asking a graduate student to consider a different field of study a lot like asking a fish to imagine life on dry land.

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“We are as deeply immersed in our work as a fish in water. That makes asking a graduate student to consider a different field of study a lot like asking a fish to imagine life on dry land.”

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Mobilise your creativity

How do you break into the publishing world?..

…That is, media and publishing, not publishing your manuscript. It isn’t the easiest path ever, but there is a breadth of opportunities and creativity, as celebrated this week by the UK Department of Culture, Media & Sport and the Creative Industry Council. And ‘break’ is not the key word – you don’t need a break. You just need to get creative – and get started.

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Why Naturejobs is going native

Sponsored content, advertorial and in-stream ads are different types of native advertising. Buzzfeed are doing it, the New York Times are doing it. Native advertising has become a buzzword of late, but it is not new – marketers have made use of content marketing for some time and publishers have offered the platform for just as long. Naturejobs has already been doing it in print and online with products like the Inside Views. Now, we’re bringing native advertising to the Naturejobs blog. And we’re determined to get the balance right and explain the what, how and why. Continue reading