βetabrand has been using female PhD and post-docs to model their latest spring collection – but what does this mean for women in science?

{credit}courtesy of Betabrand{/credit}

“Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?” Said the Betabrand CEO Chris Lindland in an interview to Adweek, “sixty women from around the world applied.” Just seven were chosen as the βetabrand to be the “New Women’s Spring Collection: modeled by a ravishing roster of PhDs & doctoral candidates.” Continue reading →