Mobilise your creativity

How do you break into the publishing world?..

…That is, media and publishing, not publishing your manuscript. It isn’t the easiest path ever, but there is a breadth of opportunities and creativity, as celebrated this week by the UK Department of Culture, Media & Sport and the Creative Industry Council. And ‘break’ is not the key word – you don’t need a break. You just need to get creative – and get started.

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{credit}Getty Images/Mateusz Zagorski{/credit}

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Science communication: How to deal with the media

Robert Dawson gives scientists a PR 101 at the 2015 London Naturejobs Career Expo.

Top tips:

  1. Understand what your audience wants from you.
  2. Figure out the three key messages.
  3. Practice and volcalize your pitch!

Further reading:

Science communication: Whose responsibility is it?

Science communication: Sculpting your role

Science communication: How to deal with misrepresented science in the media

Science communication: Do you need a PhD?

Science communication: Making the transition

Science communication: How to get a job

What isn’t science communication?

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L-R: Greg Foot, Jonathan Sanderson, Steve Palmer, Celeste Biever, Julie Gould

Things to consider if you’re thinking about working in the field of science communication.

Contributor Samuel Brod

“A full house”, someone muttered as a besieged looking member of staff rushed out extra chairs for the hundreds of researchers filtering their way into the auditorium. Sci-comm, as it’s often termed, seemed a hot topic this year. A panel at the London Naturejobs Career Expo on September 19th, 2014 asked the question: What is science communication?  The panelists were Steve Palmer, Cancer Research UK; Jonathan Sanderson, StoryCog; Greg Foot, BBC; Celeste Biever, Chief news editor for Nature. Chair: Julie Gould, Naturejobs.

The talk began with the panelists describing their current jobs and how they’d found them, followed by a more general discussion around pursuing a career in science communication. On stage, the panel was at ease and their comments often induced laughter from the crowd, not out of politeness but genuine amusement. Within the audience, there was a definite sense of expectation–it seemed that they were waiting for answers. Continue reading

Reporting climate change

Climate change seems to be our favourite punch bag, whatever the calamity — droughts, failed monsoons, floods or cyclones. How much science goes into deciding which of these natural phenomena are an offshoot of the global climate change phenomenon? Is climate change reporting as robust (or weak?) as the scientific evidence to back accentuated glacial melts or sea level rise?

The workshop

A regional meet of climate change communicators from the SAARC nations currently underway in Kathmandu, Nepal (August 24-30, 2012) is seeking to look at all that is good with our reportage and all that we need to improve. It would look and feel like any of the umpteen such well meaning ‘workshops’ which fail to make much headway but for the presence of some real ‘experts’ who have toiled it out on the ground. From Nepalese journalists who have trekked the Hindukush range to Sri Lankan scribes who have shrugged off the ‘small island nation’ tag to influence policy across south Asia; spirited Editors of newspapers, magazines and television channels from SAARC countries to radio reporters whose voices reach the farthest corners of our villages — the mix at the meet organised by PANOS is eclectic and therefore works.

The basic premise of their coming together is to corroborate what we know all along but need occasional nudging to recall — that the rules of science and the rules of journalism are actually the same: to question, to inquire and to investigate.

The rigour of the week-long workshop and its academic nature notwithstanding, the stand-out feature has been the brilliant anecdotal asides that each session throws up, which the editor of a Bhutanese daily described as media’s ‘dazzle’ stories on climate change.

For instance, shepherds in the Hindukush Himalayas are actually happy with the tiny lakes being formed from glacial melts — it means fresh water and more pastures for their sheep. Women in some Indian villages have been rendered unmarriagable because of the water scarcity in the region (who wants water-stingy in-laws?) . No cars can ply on the roads of Bhutan on Tuesdays, even if you are dying and need to be rushed to a hospital — an example of an extreme step taken by the government to keep the effects of climate change at bay. While wildlife activists in Colombo might be fighting hard to protect their cultural emblem — the elephant –, villagers facing the wrath of the pachyderms want the beasts to die. They just won’t cast their votes unless the government ensures electric fencing around villages to keep wild elephants away.

Climate change communicators from across South Asia are attending the workshop.

These lesser known stories and many more such have thrown open another debate on the sharp urban-rural perception divide on issues such as environment, wildlife and climate change. While we were busy framing protocols and worrying about wording them correctly, people most affected by climate change were sitting in faraway foothills and forests oblivious of the threat posed by the burning global issue.

That said, all victims certainly are not  ignorant or unperturbed. A number of cases of indigenous knowledge in action also got into the anecdotes lore of the workshop. Like the heart-warming story of 75-year-old civil engineer Chewang Norphel who is building artificial glaciers in the driest villages of Ladakh for perennial water supply. Or the Lahore man who lives in a quiet ‘green’ house in a neighbourhood hopelessly drowned in the whir of generators.

The media’s coverage of climate change came in for scrutiny as data from University of Colorado was pulled out to show peaks in the graph only during significant annual events such as the Copenhagen climate change conference of 2009 or the Cancun or Durban conferences. The graph also peaked when there was a natural calamity — a drought, a flood, a cyclone — presumably linked to climate change. This, the workshop felt, needs to be changed with more regular policy features, success stories and informed opinion. The media’s role to warn policy makers and imminent victims in the run up to a natural disaster through science-backed reportage was also discussed at length.

And since I must end with a smiley,  here it is. They are hunting like crazy for the unique half-plant-half-insect Cordyceps sinesis in the highlands of Bhutan, Nepal and India. It sells for a couple of lakhs of rupees a kilogram for its aphrodisiac virtues.  As we know, Bhutan measures its progress with the Gross National Happiness (GNP) index (into which an environment component is built in, by the way). I’m sure there are a lot of happy people in the beautiful ‘60% forests country’ right now!